Fintech · Crypto cards
Stablecoin crypto cards
Client name hidden under NDA
Bringing a crypto card to market: users top up with USDT or USDC and pay anywhere cards are accepted, including Apple Pay and Google Pay.
- Niche
- Fintech & crypto
- Product
- Virtual crypto cards
- Our role
- Commercial & growth leadership
- Scope
- Launch and scaling
The challenge
Launch a crypto product in one of the strictest ad niches. Google and Meta restrict crypto ads, users drop off at ID checks (KYC), and trust in a new financial brand has to be earned from zero.
What we did
- 01Positioning & launch
Defined audiences, wrote a clear offer and prepared the product launch.
- 02Ads without bans
Built channels where crypto ads are allowed: crypto networks, partners, influencers and KOLs.
- 03PR & trust
The launch announcement appeared in financial media — trust from day one.
- 04Sign-up & KYC
Simplified the path from sign-up to first purchase so fewer people drop off at ID checks.
- 05Partnerships
Launched a B2B track and an affiliate program to distribute the cards.
- 06Analytics & retention
Set up analytics for the whole funnel and email flows: from sign-up to first top-up and regular spending.
The result
- The product went to market with a working acquisition funnel
- Ads run within platform rules — no account bans
- The launch was covered in financial media: 5+ publications
- Every step from sign-up to first transaction is measured and improved
Numbers are under NDA
Exact metrics — cost per customer, conversions and volumes — we show on a consultation. We protect our clients' data and will protect yours the same way.